Jaydeen Sarah couldn't find a lip product that worked for her skin tone. So she made one. This is the story behind the brand — created by someone who needed it, for everyone who does too.
Lip Liner Stain
The lip stain that lasts. Made for your skin tone.
★★★★★ 95% Positive · 548+ TikTok Shop Reviews
Buildable colour · All-day wear · Suitable for fair and dark skin
A warm, medium-depth shade. Buildable from a sheer tint to full-coverage stain. Suits medium to deep skin tones.
All shades are buildable and can appear deeper with more layers applied.
Description
The Lip Liner Stain that changed the game. An innovative, long-lasting liquid lip liner stain designed to mimic your natural lip tone, giving you the freedom to reshape and define your lips without worrying about fade or transfer.
Ingredients
Ingredients:Aqua (Water), Isopropyl Alcohol, Erythrulose, Glycerin, Hydrogenated Polyisobutene, Pentylene Glycol, Propylene Glycol, Tannic Acid, Polyacrylate-13, Polyisobutene, Polysorbate 20, Lecithin, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Citric Acid, Disodium EDTA, Aroma (Flavour).May Contain (+/-): CI 15850, CI 16035, CI 45410, CI 15985,CI 19140, CI 17200, CI 42090
Shipping & Returns
Shipping
UK: 3–7 business days (Express: 1–3 days). Free UK shipping over £50.
International (EU, US, Canada, Australia, rest of world): 5–21 business days depending on destination. Shipping cost and any customs charges are calculated at checkout.
Full shipping policy →
Returns
Because it's makeup, we can only accept returns that are unused, unopened, and in original packaging — once it's opened, we're unable to accept a return for hygiene reasons.
Change your mind? You have 14 days from delivery to return an unopened item (return postage is at your cost).
Arrived damaged or faulty? Email cosmetics@jaydeen.co.uk within 14 days with a photo and we'll sort a refund or replacement, on us.
Vegan · Cruelty-free · Paraben-free · MUA-formulated
Reviews
★★★★★ 95% Positive · 548+ TikTok Shop Reviews
★★★★★
“10/10 wear this every day, on my second bottle. Lasts all day even through eating, doesn’t budge. Obsessed 😍”
Verified TikTok Shop
★★★★★
“It’s so nice to buy a lip stain that ACTUALLY works! Perfect colour and I love that you can build the colour too!”
Verified TikTok Shop
★★★★★
“This product is amazing, so easy to apply and you just pat it or smudge it to get it how you want and it last hours!”
Verified TikTok Shop
95%
Positive Feedback · 548+ TikTok Shop Reviews
548+
Verified TikTok Shop reviews
86%
Say it lasts all day without reapplying*
*Based on analysis of TikTok Shop review text.
Clean Girl Look
How to Apply
Less is more — scrape, pat, stain
01 — Cleanse your lips thoroughly
Ensure there is no skincare or makeup on your lips or along the lip line, as this can prevent the product from properly penetrating the skin.
02 — Remove excess product
Gently scrape the brush against the inside of the reservoir. The brush should be lightly coated, not saturated.
03 — Apply lightly, building up layers if needed
Let the colour settle for 30–60 seconds. The stain deepens as it dries and won't budge once set.